krux research
2011 Krux Consumer Survey
March 09, 2011 - Krux Digital
Krux Digital recently conducted a survey of US consumers. This survey was performed to gain a better understanding of consumer perspectives on Internet privacy, specifically:
- the way websites and marketer track consumers' online activity
- the use of user data to target content, commerce, and advertising experiences
- the actions users take in managing and protecting their online data signatures
As the data made clear, many consumers already take an active role in managing their online data signatures. And the majority of respondents would welcome greater transparency and control over what data is being collected about them and how that data is being used. Further, they would welcome centralized ways to manage their online profile and preferences, and they would feel more positively about websites that gave them the tools do so.
- Perhaps most importantly, consumers understand the nature of advertising and its relationship with the free content they enjoy online.
- Furthermore, the majority of respondents accept that audience targeting serves an important role in enhancing content, commerce, and advertising experiences.
- Finally – and most interestingly – an overwhelming number of users stated that they would actually volunteer additional information about themselves if they felt they were getting something valuable in return.
We invite you to explore the full results in the in the video below.
Krux Consumer Survey - March 10, 2011 from Krux Digital on Vimeo.
