consumer data flow, responsibly

What we believe.  Krux was founded with the conviction that real-time consumer data, responsibly collected and managed, will one day oxygenate not just advertising, but also content, commerce, collaboration, teaching, healing, inventing, building, negotiating, and learning.

The first wave of Internet development centered on the flow of bits, bytes, keywords, texts, email, and digital content of all kinds.  The next wave is about knowledge and discovery, energized by a set of intelligent, always-on services that continually make sense of the flood of data flowing across IP-enabled devices to make people's web experiences cooler, faster, safer, smarter.  

The big idea.  When Krux is successful, we will have built a power company for the Internet, a pervasive grid that intelligently connects data on a just-in-time basis to the events, places, and devices, when and where it is needed the most.  

The way we turn that idea into reality in the short term is to deliver innovative technology that helps websites capture, protect, connect, and monetize consumer data signatures across devices and platforms. Through a synthesis of proprietary analytics and scalable data management services, Krux's platform helps websites drive new revenue from consumer cookie data, protect it from unauthorized skimming and theft, and manage it intelligently across sources and formats. Consumers, who are ultimately Krux’s true north, benefit because our infrastructure works at every turn to preserve privacy and to deliver more relevant, meaningful experiences.

What's next?  Big things are on tap, so stay tuned.