what we do
the only platform of its kind
Krux is building data fabric for the consumer web. The company's platform helps large and small websites control, energize, and responsibly monetize consumer data across screens and sources. Krux arms website operators with the technology and know-how to compete in a data game currently dominated by advertisers and market middlemen.
With our platform, publishers protect their revenue and their users by combating third party data skimming and theft. Publishers better manage their hard-won data assets and put audience insights to work enhancing content, commerce, and advertising. With Krux, publishers can participate in new modes of cross-industry media and data flow, driving new revenue while preserving consumer trust.
Krux delivers a neutral platform. Many solution providers’ primary business is the buying and selling of media or data – often in competition with the publishers they serve. Krux doesn’t sell ads. Krux doesn’t run a network or an exchange of any kind. Krux just does data.
All of the components of Krux’s platform are designed from the ground up to work together to create benefit that is greater than the sum of the parts. Data Sentry coordinates with SuperTag to ensure that publisher data does not inadvertently flow into the hands of unauthorized third parties. SuperTag works with Audience Data Management not just to fire tags on cue, but also to connect audience segments to campaigns, channels, and content where it can drive greatest value. Interchange catalyzes new revenue from data captured and consolidated inside ADM, monitored and protected by Data Sentry, and provisioned optimally by SuperTag.
WIth Krux, a website achieves: More revenue - Faster, smarter pages - Safer data - Actionable audience intelligence
The Krux Platform
Control
Krux Data Sentry: Monitor and Shield
- Monitor third party data collection activity, ensuring practices are consistent with contractual Ts & Cs
- Expose business risks associated with unauthorized data collection by quantifying the hard-dollar opportunity cost of data leakage and analyzing site-wide impact on page latency
- Deploy automated, policy-driven data countermeasures to block unwanted collection activity, shielding the business from unwanted data leakage
Energize
Krux SuperTag: Tag Once, Deliver Everywhere
- Drive operational efficiency through centralized tag lifecycle management, including creation, QA, staging, scheduling, delivery, and end-of-life
- Leverage audience profiles and site hierarchy to guide tag targeting, placement, and pacing
- Activate multiple tags through a central gateway to throttle data flow and improve revenue capture
- Minimize page load times, increasing page performance by 50%-80%
Krux Audience Data Manager: Harness the Power of Your Audience
- Create a holistic audience databank to organize, taxonomize, and make actionable the full range of audience information (e.g., registration data, pages visited, downloads, referring keywords, offers clicked on, etc.)
- Enrich existing media and audience assets through turnkey access to leading third party data providers
- Dynamically model, define, and manage audience segments to improve advertising revenue and content delivery
- Determine audience segment populations, measure segment overlaps, and forecast inventory volumes to inform internal planning and external sales
- Understand fair market value of media and audience assets relative to market price benchmarks, supply, and demand
Execute
Krux Interchange: Monetize on Terms, Times, and Channels of Your Choosing
- InterchangeDirect: Leverage data to inform first party targeting of advertising, content, or commerce on your own web properties
- InterchangeRTB: Energize audience extension through direct integration with leading media exchanges and Krux’s best-in-class bidding algorithms
- InterchangeP2P: Monetize media and data assets via private, peer-to-peer cooperatives among trusted buy- and sell-side partners
