consolidate, organize, and energize consumer data signatures

The web infrastructure available to most digital publishers was architected to count pages and deliver ads.  These legacy systems fail to meet the scalability and analytic challenges of the audience-driven digital media market that is emerging.    

Today, only a few companies can afford to invest in the build-out of massively scalable systems for capturing and managing consumer data. And the principal objective of these dominant market players is, of course, to optimize their own revenue performance, not that of the publishers and websites using their platforms or participating in their marketplaces.

As a result, publishers and website operators have lacked both:

• the ability to employ an intelligent, controlled gateway for managing the flow of data to and from their partners and for managing the mess of tags required to interoperate in an increasingly complicated ecosystem, and
• the tools to capture raw audience data, combine it with diverse internal and third party datasets, and transform it into actionable segments of value to marketers and advertisers  

The solutions to these challenges lie at the heart of our platform, in the form of Krux SuperTag and Krux Audience Data Manager (ADM).